First published in Loud And Quiet, June 2012
This is a long-form interview-cum-essay about the rapper Lil B, for fans and newcomers alike. In an ideal scenario you might mark this to read later on your smartphone, or if you're feeling less cutting edge you could perhaps print it off and staple it together. Enjoy.
“Ellen DeGeneres! Swag! Ellen DeGeneres! Woo!” Flanked by a brick wall of security muscle, a snake-hipped Californian, little more than 5'7'', is whipping the crowd into a froth of flailing arms and pumping fists, blue light glinting off his gold teeth and shades as he announces himself humbly as the 'BasedGod'. It can only be hip hop's most divisive figure for a generation: Brandon McCartney, or as you probably know him, Lil B.